Hangout on Air: Focusing on Your Blog's Landing Page

Per the summary:

Thanks to everyone who viewed and participated in today's Hangout about blog landing pages. If you didn't get a chance to watch it live, be sure to check out the video below.

As promised, here's a quick summary of the goals +David Kutcher mentioned during the Hangout. Before you dive into tweaks, be sure to figure out your main goals. Is it to...

1) Capture interest immediately
2) Tell the viewer what they're looking at
3) Tell the viewer how to find what they're looking for, or
4) Enable accomplishment of the goals of the visitor, but also your goals as the blog owner for the visitor?



For more information about capture, landing pages, bounce rates, and the other tangents we discussed in the Hangout, please visit these other blog articles that we've written:

Landing page fail: why I came to your site and bounced

Knowing when it's time to pull the plug on your website

Using Blogger page types to affect your blog design

Thumbnail and summary scripts for landing pages

Forget about SEO, develop a user-centric content strategy

Please give them a read, learn, take a second look at your site, and please share!