Showing posts with the label content strategy

Is Wordpress better than Blogger for SEO? No answer.

If only we had a dollar for each time we were asked this question, or were told that everyone should be using Wordpress because it's far superior to Blogger for Search Engine Optimization (SEO) b…

Setting up a Guest Poster submission form

We've created a number of functionalities using Blogger and Google Docs Forms as a means of creating submission forms for Blogger sites and customizing how they work. Based on a few requests we&#…

Group blogging and blogging in the classroom

We normally talk about blogging as a personal project or a business project; unfortunately we often forget blogging in the classroom. Through  +Google+  we've interacted with lots of educators th…

Hangout on Air: Focusing on Your Blog's Landing Page

Per the summary: Thanks to everyone who viewed and participated in today's Hangout about blog landing pages. If you didn't get a chance to watch it live, be sure to check out the video below.…

Opinion: Forget about SEO, develop a user-centric content strategy

We don't like talking about Search Engine Optimization, nor do we like focusing on it in any significant way as it's own service. We get calls every week (and perhaps a dozen emails a day!) f…

Tip: Make effective use the post title, URL and permalink

You've done it. You've finished a long, thoughtful blog post, spell-checked it a few times, re-read it to make sure your grammar wasn't too awful, and you're ready to publish. You com…

Hangout on Air: Understanding RSS feeds for Blogger

Yesterday's Hangout on Air was a doozy! In under 30 minutes we discussed RSS feeds, the feeds provided by Blogger, how to manipulate them, and how to re-integrate them into your website in new an…

Hangout on Air: Blogging for Your Business

I'm sorry to be delinquent in posting this Hangout on Air (especially as we did one today which we'll be posting shortly). This was our first Hangout on Air and discussed the topic of bloggin…
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